CONSUMER PREFERENCE MANAGEMENT
Businesses that market according to their consumers’ stated preferences with regards to content, channel, and frequency run dramatically more effective marketing campaigns than those that don’t. In addition, regulators are working toward exclusively opt-in environments for every channel of marketing communications, which requires acquiring a consumer’s consent before sending any marketing messages at all.
Gryphon’s Consumer Preference management solution applies changes in opt-out, opt-in, category and contact channel preferences in real-time across an enterprise so teams in different departments, offices and third-party vendors are always in sync.
Through our consumer preference management solution, your business can:
- Increase marketing effectiveness
- Maximize the profitability of your customer base
- Centralize sales and marketing campaigns