Taking advantage of the opportunities for engaging consumers across multiple marketing channels requires keeping each channel compliant with evolving marketing privacy regulations and coordinating communications to avoid annoying customers.
The only way to ensure the right prospect receives the right message via the right channel, in compliance with marketing privacy regulations, is to centralize contact governance in a single repository that is easily accessible to various departments, remote offices, and any third-party marketing vendors.
Gryphon’s Centralized Contact Governance System:
- Allows management of customer relationships at the granular level to prevent wasted marketing dollars
- Ensures message consistency and adherence to consumer preferences across each marketing channel
- Quantifies consumer interactions with your company in real-time
- Provides tools for enforcing internal policies as well as marketing privacy regulatory requirement
Gryphon’s suite of cloud-based services centralizes phone, email, and text message marketing campaigns across an enterprise and multiple third-party vendors. Our services automatically keep our clients in compliance with all relevant marketing privacy regulations while allowing them to optimize their marketing communications to increase their effectiveness.